Aug 10, 2017 @ 13:12 by Robert elding

A call to action is a link leading to your landing page that tells users what you’re offering. Calls to action are commonly seen as buttons, images and lines of text. A study from Wordstream revealed that emails with a call to action button increased clicks by 371% and sales by 1617%. By learning to use calls to action effectively, you can easily achieve results like these on your website.

Aug 4, 2017 @ 13:12 by Robert elding

There is a simple way to increase conversion on any website selling products or services. Use trust badges. A study conducted by Synovate revealed that 94% of shoppers were more likely to complete a purchase when the…

Jul 25, 2017 @ 15:36 by Robert elding

If you’re offering products or services on your website, there is an easy way to boost sales. Provide recommendations on which product to buy. In our experience, supported by this study, we’ve seen that 45% of UK shoppers admit to…

May 7, 2017 @ 14:46 by Robert elding

If we take a look back on last year tech news, it looks like everyone was talking about virtual reality (VR). Some of the tech companies that were just exploring the technology have now started to push aggressively into VR. Other companies…

Mar 2, 2017 @ 11:55 by Robert Elding

For as long as we know it, computers have been an important part of our lives. And all that time we´ve been interacting with them one way or another. Back in the 1950s, this interaction consisted of pressing keys and entering commands into the command line. Before that…

Feb 2, 2017 @ 16:05 by Robert Elding

Augmented Reality (AR) is everywhere. Whatever tech blog you open, there will be at least one post about it. As more and more technologies are starting to embrace this growing trend, there…

Jan 6, 2017 @ 12:13 by Rebecca Moss

User research is essential to any web design project, as your users should be the focus of your site design. To make sure the UX of your website is spot on and optimised to give….

16 Dec 2016 @ 14:34 by Rebecca Moss

Contact forms and booking forms can be the main source of conversion and digital revenue stream for your businesses site. If you don’t have an ecommerce site allowing customers to purchase products or services directly through your site, then a form…

8 Dec 2016 @ 11:22 by Rebecca Moss

User research is essential to any web design project, as your users should be the focus of your site design. To make sure the UX of your website is spot on and optimised to give you maximum conversions, it’s important you know your users behaviours and goals….

9 Sep 2016 @ 11:51 by Mark Cox

We have created a brief UX Masterclass which focuses on 20 things that will show you how to improve your return on investment with UX….

05 Sep 2016 @ 10:36 by Mark Cox

When designing a new website or application you need to show off your concept to different people to gain their insight. These stakeholders are often end users, investors, media…

02 Sep 2016 @ 15:51 by Mark Cox

Most businesses understand what UX is but do not know how to use it specifically in relation to their own business. Since the beginning of the internet, websites have improved to allow…

18 Sep 2016 @ 10:19 by Mark Cox

Understanding the needs and motivations of your customers is crucial in improving your sites user experience. This not only benefits the customer but also your business with an increase in repeat sales. Most websites have a specific feature that they want…

13 Sep 2016 @ 11:01 by Mark Cox

Last month’s newsletter mentioned information architecture but not the ways to improve it. To re-cap Information Architecture is the way in which information environments are designed for online communities and how software is used to support usability…

2 Aug 2016 @ 14:05 by Mark Cox

If your website has a lot of content, it can be difficult to decide how best to present it to your users. Designers of sites like Amazon and GOV.UK have spent years perfecting their user journeys so that content is easily accessible from any page on the site….

01 Aug 2016 @ 10:45 by Mark Cox

Hidden and Hamburger menus became popular with the increased importance of designing better interfaces for smartphones and tablets. Since 2015, the most popular device for connecting…

24 Jul 2016 @ 14:24 by Mark Cox

Have you ever found yourself spending way more time than you expected on Twitter, lured by more and more boredom-fighting tweets? If so, you’ve experienced the appeal of the Infinite Scroll. This technique became popular…

22 Jul 2016 @ 15:46 by Mark Cox

Imagine entering a website like you would a shop in real life. To navigate around the store you would need information to help direct you where to go. In supermarkets they have large signs above aisles to show you where products…

23 Jun 2016 @ 09:55 by Mark Cox

Users come to your website looking for content. They don’t really care about how pixel perfect your layout is or how it was made, so long as it grants them access to great content. ‘Content is king’ said Gates in 1996 referring to how he believed success on…

17 Jun 2016 @ 09:46 by Mark Cox

Minimalist sites may be trendy, but some sites simply can’t and shouldn’t attempt this style. A site with a lot of content can still be appealing and engaging. Here are some tips for getting it right….

13 Jun 2016 @ 13:36 by Mark Cox

Information architecture (IA) is the structural design of shared information surroundings; the science and logic of how to organise and label webpages, intranets, social networks, and software products…

06 Jun 2016 @ 12:07 by Mark Cox

Everyone who uses the internet has a list of things they hate to see when they visit any website. While there is a vast amount of information on how to create a great…

03 Jun 2016 @ 10:17 by Mark Cox

Digital marketing is one of the most important things for building a brand. It is the key to effectively selling your product or service. However, as mobile usage has grown in virtually every…

01 Jun 2016 @ 13:24 by Mark Cox

A typical web user will spend 80 percent of their time staring at information that is located above the page fold. Although users often do not read immediately, but scroll…

25 May 2016 @ 12:56 by Mark Cox

The millennial youth travel demographic represents a huge proportion of holiday-goers that research and book their trips using web and mobile. Long gone are the days of travel…

17 Apr 2015 @ 11:23 by Admin

Website content has been, and still is, a best marketing channel. As mobile usage has grown in virtually every aspect of the web, so too has it affected the way how we optimise…

10 Apr 2015 @ 14:52 by Admin

Simply put, usability is about making products and systems easier and more intuitive to use while matching them more closely to the requirements and needs of their…

7 Jan 2015 @ 11:23 by Robert Elding

We are often asked which method is best for my needs, User Testing or Expert Usability Reviews? The simple answer is, it depends on your objectives and available budget…

10 Nov 2014 @ 13:34 by Robert Elding

We are increasingly being asked by clients to map their existing customer or user journeys and to provide the output information in a usable and visual format so that they can…

22 Oct 2014 @ 09:58 by Robert Elding

As a User Interface Designer (UI Designer), we often don’t know what the problem is at the outset of a design project. Therefore, design is often iterative. We learn based…

20 Sep 2014 @ 13:42 by Robert Elding

Customer Persona Development is a term used in User Experience design whereby users are transformed from numbers to people through context. By looking at…

16 Aug 2014 @ 11:25 by Robert Elding

At the end of last year I went to the very interesting UX Brighton conference. This looks at various facets of the psychology of user experience (UX) design and acts…

10 Jan 2014 @ 13:57 by Robert Elding

Identification of the best UX/UI prototyping tools are discussed on which ever UX forum you go to. When we are asked, we come up with the same…

5 Jan 2014 @ 10:17 by Robert Elding

One of the first things I learned in Interactive Media was that I should design thinking of metaphors so users could understand immediately the use of a digital tool. For instance, in…

3 Nov 2013 @ 11:11 by Robert Elding

We are often asked by clients what are the benefits of employing user-centred design for our projects, so find below a summary of my main answers…

20 Oct 2013 @ 15:56 by Robert Elding

There is a great new scheme in town and it’s called the Seed Enterprise Investment Scheme (SEIS). The changes were announced in the Chancellor’s Autumn statement…