If you run a B2B software company, you’ve probably noticed how much your customers expect a smooth, built-in way to pay and get paid. Embedded payments aren’t just a nice feature anymore. They’re something your customers are starting to demand. Adding them to your platform can open up new revenue streams, keep your clients happy and make your software stand out. Here are seven reasons why it matters, explained in plain English.
1. A Smooth Experience Keeps Customers Around
When payments feel clunky, customers leave. The Baymard Institute found that nearly 70% of online transactions get abandoned because the process is too complicated (Baymard Institute). By putting payments directly inside your software, you cut out extra steps. Customers can do what they need without bouncing between systems. That makes life easier and keeps them coming back.
2. Earn More from Every Customer
Embedded payments aren’t just helpful for your users. They’re good for your bottom line. McKinsey says embedded finance, including payments, could bring software providers $20 billion in yearly revenue by 2025 (McKinsey & Company). Usio partners are already earning anywhere from $60,000 to $1 million a year by offering integrated payments to their customers.
3. Get Clients Up and Running Faster
Long onboarding times can scare people away. Usio’s automated onboarding makes it simple for your clients to start accepting or sending payments right away. Less waiting means happier customers and quicker revenue for you.
4. Make Compliance Simple and Lower Your Risk
Payments involve sensitive data and heavy regulations like PCI DSS. Handling it yourself takes time and money. Usio gives you PCI Level 1 compliance from day one, plus other built-in security measures. Your team can focus on building great software instead of wrestling with regulations.
5. Cover Payments In and Payments Out
A true payments partner should help you handle the full money flow. Usio does both. We offer all the rails your customers need for taking in payments and sending money out, including ACH, card payments and real-time disbursements. Everything is under one roof so you don’t have to juggle multiple vendors.
6. Stand Out from Your Competitors
Today’s buyers want all-in-one solutions. By embedding payments, your software becomes stickier and more attractive. Deloitte found that nearly three quarters of businesses expect embedded finance to play a big role in customer experience within two years (Deloitte). Offering payments directly helps you stay ahead of the curve.
7. Build Lasting Value for Your Company
Recurring revenue from embedded payments boosts your cash flow and can increase your company’s valuation. Investors see integrated payments as a sign of a scalable, defensible business. It can make your company more appealing when you’re ready to grow or even sell.
Why So Many SaaS Companies Choose Usio
Usio is more than just a processor. We’re your partner for embedded payments. Here’s what you get when you work with us:
- No cost to integrate
- Automated onboarding so your customers start processing quickly
- PCI Level 1 compliance built in
- All the payments in and out rails you and your customers need, from ACH to card acceptance to real-time disbursements
- Revenue share opportunities where SaaS partners earn between $60,000 and $1 million annually
- Technology that industry peers voted as the top payments tech stack
- Support rated 5 stars by our partners
With Usio, you can unlock new revenue, simplify operations and delight your customers without dealing with multiple vendors or heavy compliance work. Embedded payments have never been easier.
