User Research and Testing to Optimise your User Journeys & Customer Experience, Showing a Clear ROI in Days
User Research and Testing (or Usability Testing) helps you optimise your user journeys by removing any blockers that are preventing your users from completing key tasks when interacting with your digital property. This will ultimately improve customer engagement and increase the conversion rate for the purchase of your products and services.
USIO’s clients are able to receive immediate uplifts and the user testing process has demonstrable ROI, often paying for itself in a matter of days. User Testing enables you to identify any elements of your website, tablet, mobile, software or service experience that requires attention. Watch the video to find out more.
User Research and Testing in our London Zone 1 Research Labs
We run our User Testing sessions in our central London in-house testing and observation research labs. USIO can design the tests based on your company objectives and requirements. We test your proposition with a screened sample that have been matched to the correct persona types of your typical users.
USIO also organise the screening and recruitment of your test participants and present you with an easily actionable insight report of the key findings that require immediate attention. This enables your to easily implement the elements that will give you the quickest impact first.
Key benefits of User Testing with USIO
- Understand your users’ real behaviours
- Remove guesswork in design decisions
- Experiment on numerous variations with low risk
- All studies planned, executed and debriefed by experienced researchers
- Identify the real customer drivers through face to face questioning
- Apply learning gained to strengthen the product’s design features to aid conversion, retention, customer engagement and ROI
- No need to disturb your over-worked Dev team
Usability Testing Outputs – Example
After USIO analyses the user testing sessions and video content, we provide you with a summary traffic light report presentation in Power Point or Word format to outline the main issues that need to be addressed. We will offer you an explanation of the process, findings and actionable recommendations. It is key for you to understand the list of issues and ways to resolve these before making any changes to your website, mobile or software product.
The output report will give you the maximum impact that will increase customer engagement and ultimately your conversion rates on the associated user journeys.
Just a few of the recent clients for whom we’ve conducted user research
What our clients are saying
Have USIO conduct your User Research and Testing
If you would like to book some user testing sessions, or if you would like a free consultation about your current project, please get in touch, we’d be delighted to start a conversation.