OPTIMISE

Let us help you discover what users really think about your website or digital product by testing what you have to increase overall performance and conversion, leading to increased digital revenues.

What is user testing?

User testing (or more properly ‘user research’ - after all, we’re testing our designs not our users) involves watching, analysing and interviewing customers before, during and after they interact with your website, app or service.

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User Interface Design

Thoughtfully conceived; beautifully executed. We push the very best ideas from our very best creatives through our customer development process.

We deliver our work on smartphones, tablets, mobile, web, software interfaces and on all main platforms and operating systems.

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A/B & Multivariate Testing

A/B & Multivariate testing optimises a user journey conversion path using a control against an alternative design version. This can have a dramatic increase in the number of users completing a desired action such as signup or purchase.

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Rapid Prototyping

We use rapid agile methods to get up the ramp and quickly up to speed with a prototype that can be tested as soon as possible and then improved iteratively throughout development.

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Wire framing

We use wireframes to sketch and validate ideas quickly. We can develop wireframes to test multiple layouts or a different hierarchy. Validating interface ideas early saves time and money.

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Information Architecture

Information architecture is the process of organising elements on a digital platform in a customer focused way. From individual pages through to complete site structures, good IA ensures that your customer can easily find what they are looking for.

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Copywriting

Content is king and high-quality copywriting is vital for your visitors and for SEO. Engaging, thought-provoking writing doesn’t just happen, let us help you structure your content strategy.

Front end build

It’s vitally important we don’t lose learnings when the project passes to the dev team. That’s why we work hand-in-hand with your developers or our own trusted team.

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