Customer Persona Development

Customer Persona Development helps you identify behaviours, motivations and attitudes, providing a tangible focus for your customer development strategy and product design activities.  We can help you develop your customer research and intelligence in to a usable representation of your customer types.

The diagram below explains our processes in more detail.

Watch the video to find out more about persona development.

Our process for developing User Personas

Key benefits of developing User Personas with USIO

  • Understand and articulate your users’ attitudes, motivations and behaviours
  • Present the information to stakeholders in a clear way
  • Generate genuine customer insight that can be used by the business
  • Ensure that future developments and design decisions are user centred
  • Apply learning gained to strengthen the product’s design features to aid conversion, retention, customer engagement and ROI
  • Highlight any information gaps about your users that need filling
  • Share customer information with other areas of the business in a workshop environment and through the output documentation

What our clients are saying

The process of working with USIO has been an invaluable experience. We moved from idea to user tested interactive prototypes in a couple of weeks. The IT team were able to build the final proposition with the confidence that it would be right for users

First Rate

Head of Marketing and Retail Channels

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Have USIO conduct your Customer Persona Development

If you would like to book some Customer Persona Development sessions, or if you would like a free consultation about your current project, please get in touch, we’d be delighted to start a conversation.

Get In Touch

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