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The Top 10 Pitfalls of Web Design That You Should Avoid

In Usability by Admin

Everyone who uses the internet has a list of things they hate to see when they visit any website. While there is a vast amount of information on how to create a great website that can be easily found, it seems incredible that some web designers still insist on using the elements that will make every visitor click the back …

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How To Optimize Your Screen For Mobile Usage

In Usability by Admin

Digital marketing is one of the most important things for building a brand. It is the key to effectively selling your product or service. However, as mobile usage has grown in virtually every aspect of the internet it has also affected the way that people create, and optimise, content so that they can show it effectively on mobile devices. Still, …

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Web Page Scrolling and Attention

In Usability, User Interface Design, UX Design by Admin

A typical web user will spend 80 percent of their time staring at information that is located above the page fold. Although users often do not read immediately, but scroll instead, they spend only 20 percent of their time on the content below the fold. There is much confusion among web designers about the page fold concept and the importance …

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A User Experience Evaluation of Millennials & Youth Travel Websites

In Customer experience, Usability by Admin

The millennial youth travel demographic represents a huge proportion of holiday-goers that research and book their trips using web and mobile. Long gone are the days of travel brochures and dealing with travel agents when planning a journey. So how can you make sure your service gives the best user experience for the travel hungry millennial audience? We have completed …

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How to optimize screen for mobile usage

In Usability by Admin

Website content has been, and still is, a best marketing channel. As mobile usage has grown in virtually every aspect of the web, so too has it affected the way how we optimise that content to show it on mobile devices. Still, many companies are failing to adapt to this changing user behaviour. According to research studies that were conducted …

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Usability 101, A Quick Introduction to Usability & UX

In Usability, UX Design by relding

What is usability and how can we define it? Simply put, usability is about making products and systems easier and more intuitive to use while matching them more closely to the requirements and needs of their end-users. Usability can be defined by a number of components, but most frequently we define it using the following five attributes: User´s satisfaction: how …