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Understanding User Needs with Customer Journey Maps

In Usability by Mark Cox

Understanding the needs and motivations of your customers is crucial in improving your sites user experience. This not only benefits the customer but also your business with an increase in repeat sales. Most websites have a specific feature that they want customers to interact with however, but the question remains, how do you get customers where you want them on …

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Tips for Improving your Website’s Information Architecture

In Usability by Mark Cox

Last month’s newsletter mentioned information architecture but not the ways to improve it. To re-cap Information Architecture is the way in which information environments are designed for online communities and how software is used to support usability and findability. This is an often-overlooked feature even though it affects the way users interact with your site. This blog will cover the …

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Managing Large Content Sites for better User Experience

In Usability by Mark Cox

If your website has a lot of content, it can be difficult to decide how best to present it to your users. Designers of sites like Amazon and GOV.UK have spent years perfecting their user journeys so that content is easily accessible from any page on the site. It is difficult to decide between having information behind multiple organised menus …

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Hidden Navigation and User Experience

In Usability by Mark Cox

Hidden and Hamburger menus became popular with the increased importance of designing better interfaces for smartphones and tablets. Since 2015, the most popular device for connecting to the Internet in the UK is the smartphone; responsible for a third of Internet access. Not only are people using their smartphones more but they are willing to make purchases on their smartphone. …

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Usability of Infinite Scrolling

In Usability by Mark Cox

Have you ever found yourself spending way more time than you expected on Twitter, lured by more and more boredom-fighting tweets? If so, you’ve experienced the appeal of the Infinite Scroll. This technique became popular several years ago and was very common for a while. Many sites still use it. As it’s past the point of being a trend, now …

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UX Design for Tabbed Navigation

In Usability by Mark Cox

Imagine entering a website like you would a shop in real life. To navigate around the store you would need information to help direct you where to go. In supermarkets they have large signs above aisles to show you where products are located. This idea can be applied to website design to improve your sites’ user experience as tabbed navigation …

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Content Strategy and UX

In Usability by Mark Cox

Users come to your website looking for content. They don’t really care about how pixel perfect your layout is or how it was made, so long as it grants them access to great content. ‘Content is king’ said Gates in 1996 referring to how he believed success on the internet would come from the content offered by websites, not from …

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6 Tips for Designing Content-Heavy Websites

In Usability by Admin

Minimalist sites may be trendy, but some sites simply can’t and shouldn’t attempt this style. A site with a lot of content can still be appealing and engaging. Here are some tips for getting it right. 1. Start with a content audit. If you’re migrating or upgrading a site, ensure that the content you’re planning for really needs to be …

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Top 10 Mistakes In Information Architecture (IA)

In Usability by Admin

Information architecture (IA) is the structural design of shared information surroundings; the science and logic of how to organise and label webpages, intranets, social networks, and software products to support usability and findability. Bad information architecture is also a number one cause of user task failures. To find out why, we have investigated 10 major mistakes in IA that cost …