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Get More Clicks with Calls to Action

In Usability by Oliver Strange

What is a Call to Action? A call to action is a link leading to your landing page that tells users what you’re offering. Calls to action are commonly seen as buttons, images and lines of text. A study from Wordstream revealed that emails with a call to action button increased clicks by 371% and sales by 1617%. By learning …

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Trust Badges can Increase Your Conversion Rate

In Usability by Oliver Strange

There is a simple way to increase conversion on any website selling products or services. Use trust badges. A study conducted by Synovate revealed that 94% of shoppers were more likely to complete a purchase when the Norton trust badge was displayed. This shows that trust badges are definitely something that you need to be taking advantage of on your …

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Recommendations Will Help You Sell More Products

In Usability by Oliver Strange

If you’re offering products or services on your website, there is an easy way to boost sales. Provide recommendations on which product to buy. In our experience, supported by this study, we’ve seen that 45% of UK shoppers admit to checking out with the recommended products displayed at the point of sale. This creates great opportunity when designing how you …

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Virtual Reality UX Design Considerations

In Usability, UX Design by relding

If we take a look back on last year tech news, it looks like everyone was talking about virtual reality (VR). Some of the tech companies that were just exploring the technology have now started to push aggressively into VR. Other companies quickly followed so we had a chance to watch an NBA game in VR for the first time. …

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Voice Recognition and UX

In Usability, UX Design by relding

For as long as we know it, computers have been an important part of our lives. And all that time we´ve been interacting with them one way or another. Back in the 1950s, this interaction consisted of pressing keys and entering commands into the command line. Before that, commands had to be given to the computer using a punch card …

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Augmented Reality and its implications in UX

In Usability, UX Design by relding

Augmented Reality (AR) is everywhere. Whatever tech blog you open, there will be at least one post about it. As more and more technologies are starting to embrace this growing trend, there is a high degree of chance that AR will grow to much more than it is now. This will only be possible with a deep level of understanding …

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What should be considered before conducting user research?

In Usability, UX Design by Admin

User research is essential to any web design project, as your users should be the focus of your site design. To make sure the UX of your website is spot on and optimised to give you maximum conversions, it’s important you know your users behaviours and goals. User research is part of the initial planning stage, but it also needs …

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UX Masterclass; How to improve your ROI

In Usability by Mark Cox

We have created a brief UX Masterclass which focuses on 20 things that will show you how to improve your return on investment with UX. The UX industry has taken a number of years to grow into something which is widely recognised and businesses now pay great attention to. Without a great user experience customers will not be pleased with …

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Wireframing & Prototyping Techniques

In Usability by Mark Cox

When designing a new website or application you need to show off your concept to different people to gain their insight. These stakeholders are often end users, investors, media, designers and developers who build the technology. When trying to describe a design to someone, words are useful however they can be miscommunicated and limit people’s ability to imagine how your …

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Introduction to UX

In Usability by Mark Cox

Most businesses understand what UX is but do not know how to use it specifically in relation to their own business. Since the beginning of the internet, websites have improved to allow more functionality and faster load times. What was once a static experience is now an interactive one. With customers so used to the internet, having a website which …